When we approach the design of a website, we often think about planning its configuration and aspects related to its functionality. However, design and visual appearance should not be left out of consideration.

Of course, beauty is often referred to as a concept that will fluctuate according to individual tastes and trends. Nevertheless, some recommendations exist as to the rules to follow to accentuate the aesthetic appearance of your website.

1. Adapt the design of your site to your company

The question of the adaptability of the chosen design to your mission as a company will be a determining factor. Therefore, what acceptable for a company offering a service related to the organization of children’s birthdays will not necessarily be acceptable for a site dedicated to the sale of beauty products.

In the first case, you could include very bright colours as well as animals or fairies. However, it goes without saying that this type of visual will not be able to seduce an older clientele looking for quality beauty products. Therefore, what is beautiful in one case will not necessarily be beautiful in another context.

It is important to keep in mind that anyone who goes looking for information on the web has an expectation regarding the visual aspect of the site(s) on which they will land. In the event that what appears on the screen does not correspond to what is expected, it can only result in a feeling of disappointment.

Depending on this precision, you will have to pay particular attention to the colours of your site, the font or the company logo highlighted on the home page of your site. Concerning images and videos, the care taken in their choice or realization will necessarily be a plus to ensure the beauty of your website.

2. Avoid overload: moderation tastes much better

Although it may be tempting to incorporate a very large number of graphic elements, remember that an overload of elements will drastically contradict the idea of beauty. Indeed, it will result in more of a feeling of disorganization.

3. Have organized the structure and content

If images and everything related to the visual aspect represents a fundamental dimension in the aesthetics of your site, the structure of your textual content, as well as the general organization of the pages of your site will also play a role in the appreciation that the Internet users will have of their visit. In fact, it is important to remember that a site with well-organized elements will present a visual aspect that is closer to the ideal of beauty, while a disorganized site will be repulsive.

4. Hire a professional to do the Job

If your skills do not allow you to plan or create the design of your site yourself, a web designer can take care of it. His or her expertise will ensure the implementation of the techniques required to create a beautiful website, including :

• the creation of visual effects adapted to your business;
• the arrangement of colors, shapes, and sizes of the various graphic elements;
• perfecting the visual elements so that they are well defined.

Why do you need to put so much effort into the look and feel of your website?

Several studies indicate that the ease with which a user will navigate on your site will have a considerable influence on his perception of its appearance. Thus, the aesthetic aspect will not only be related to the design of the site, but also to its usability. This last criterion will greatly influence the general impression that visitors will have of your site when they navigate through it.

As for the strictly aesthetic aspect, it will take less than half a second for the user to get an idea (source: HOT Laboratory, Human Oriented Technology). According to the same study, it would seem that this judgment is invariable. In line with this reflection, let’s mention that this perception will have a direct influence on the confidence that the Internet user will have on your website. And what does an Internet user who trusts you do?

Logically, they will support the idea of doing business with you, whether it is to use your services or to purchase the products offered for sale through your e-commerce site.