A new wind is blowing almost all over the whole world. It has changed since the successive crises that the country has suffered. Will you be able to catch the right train?

The digitalization of restaurants and cafes is underway. It can allow you to pass a new course.

Digitalization is taking hold in many restaurants, cafes and fast food outlets. And at your place?

From websites to ordering directly from screens, the possibilities are many. The gains for businesses that take the plunge are numerous. And you, are you ready?

Who can benefit from digitalization?

Everyone. Whether you run a restaurant, a café, a brasserie, a tea room, you all have multiple reasons to go digital. Have you already started?

Often, the first step is the creation of a website, a custom website for your establishment. By the way, how is yours? Is it optimized for mobile devices? Most people who visit a restaurant’s website do so on a smartphone. Did you know that?

So, this website is a showcase. It is essential to do everything possible to create a site that looks like you. It is the first image seen by your potential customers. You must please them long before they set foot in your home.

If you are not running at full speed, the following will give you many ways to succeed through the digitalization of your business.

Why is digitalization the future and the partner of your future success?
You think I’m selling you a dream. No! I am exposing a reality that can accompany you in a necessary transition.

The galley of the empty chair

Like many restaurant owners, you have already experienced a service or an afternoon with too few customers. The empty chairs!

They don’t pay the bills, but you can’t close. Tomorrow will be a better day. However, you have no guarantee of success.

An optimized website can bring you different solutions. From booking to remote ordering, the opportunities are numerous. A website specialized in e-commerce is not the prerogative of online stores.

This customized website can help customers who do not dare to pass the door of your establishment. They won’t go to the neighbor who has a full house, even though his kitchen is not 100% home-made.

Your menu looks great, but without good quality images, it’s a tough decision for today’s customer. Your competitor has an outdoor map on a screen that is a hit. And you’re afraid you don’t know how to use it.

The empty chair has a cost that :

• doesn’t pay the bills,
• doesn’t pay your menu,
• doesn’t pay for your menu, doesn’t keep your spirits up,
• doesn’t consume your products, which may end up in the garbage,
• leads to your loss.
• A website that allows you to order online virtually fills those empty chairs.

It’s critical that you understand what new customers are looking for, the ones who will fill your establishment in the future.

How digital are you?

Don’t worry. We’re not going to slap you on the wrist if you’re way behind. We are here to help you.

You probably have a showcase website, with the menu or the services you offer. Is that site up to the task of this special year that follows 2019, which is just as challenging for your finances?

Do you have screens? Tablets for the menu for example, or screens on the walls that immerse you in digitalization.

Your establishment is very warm, very welcoming. The kitchen is one of the best in the area, yet your website, which should be your showcase, doesn’t demonstrate it enough.

Yes, in the age of digitalization, it is not only the quality of your cuisine that will help you progress. It’s your degree of digitalization.

How long has it been since you updated your website? It’s complicated! Can’t change your menu or pricing?

And yet, your last dish is sublime. How to share it easily? So many questions that block you in the digitalization process.

With a team at your side, you can do this easily and very simply. This reactivity allows you to offer your customers the latest dishes, the best prices, the promotions of the moment with the right tool.

The pain of failure

You thought you were on the move with your site. But it doesn’t allow you to evolve with the takeout orders you want to make.

The fear of losing time to set up everything anguishes you. You know it’s the solution to evolve and offer what your customers are looking for, but the fear of jumping the gun doesn’t allow you to do it.

If you are well accompanied, you can succeed.

Stop wasting your time in front of the numbers in the accounting department.

Ten minutes a day would be enough to post a new offer, a dish, an image, a post on social networks pointing to your site.

Is it too late to succeed in your digitalization?

As someone else would say, “It’s never too late! “

But you must not miss the right wagon
If you delay too long, what may seem like a simple grain of sand will turn into a desert crossing.

Start by getting a quality website, with an update service, take-out, online prepayment. All this makes up for the empty chair that plagues you.

Then you can push the digitalization further. Tablets for taking orders at the table for example, or even payment directly from them. No, this is not a dream!

The risks of not digitizing your cafe, your brasserie, your restaurant

Without a showcase site, an e-commerce site or an online store you :

• will lose customers,
• will not gain new customers,
• will waste a lot of time printing menus, managing stocks, on the phone…
• will not reach foreign customers,
• waste merchandise.

What will digitalization bring to your restaurant, your cafe?

Hang on, it’s going to swing! Here is a long list of new opportunities that digitalization brings.

An online presence

The image of your establishment starts online. It’s in most cases the place where your future customers will come across what you do for the first time.

Today, most people look, compare, and choose online. Then to confirm their choice, they go to the Internet, your website, to see for themselves.

A valuable help you didn’t expect
Digitalization is not only related to having a website. It can offer you many services that will accompany you on a daily basis:

• tablets for displaying the menu, taking orders. You can then propose daily promotions according to your stocks,
• an improved and clear transmission of orders to the kitchen,
• more time for the waiters for a better presence in the room,
• online payment or directly on a tablet,
• a digital display outside that changes every day,
• a loyalty system.
• a management system for your entire restaurant or café (table placement, reservation management…)
• A new life in your establishment
• This digitalization breathes a breath of fresh air into the establishments.

Whether it’s for the broadcast of events on screen accompanied by your own advertisements or music, it’s a far cry from a simple showcase website.

What if you installed a digital playground? As children have fun, parents consume more!

Web-based take-out, the future of restaurants?
It’s not the ultimate goal, otherwise you’d just be doing it. But do you know the contribution of a website in this case?

You can set up promotions with the dishes you were going to throw away. It’s always better than 0 €.

The health crisis is pushing many establishments to evolve. You might as well follow with a powerful tool.

A new customer relationship

You are afraid of losing the place of the human being. Think again. The relationship with your customers will evolve. The waiters will have much more time to take care of the customers. A new service will be born.

The exchange!

Thanks to a menu system with a screen, your customers can know what your dishes are made of. They don’t risk any allergies either, because everything can be displayed on the screen. Moreover, it is possible to easily update these ingredients and thus the allergen risks of your creations.

The promotions can also be different every day. This way, the dishes that need to be sold are more easily sold, especially if they are at the top of the bill!

New foreign customers with a multilingual website

The possibility of welcoming foreigners starts with your website which can be easily translated into many languages.

Then don’t panic when they show up at the door of your establishment. Tablets with translated menus do the rest.

Whatever your establishment, digitalization accompanies you on a daily basis. It allows you to better manage, work better, improve your sales and free up time for your customers.

Your website, the showcase of your transition, improves your business. Thus your customers are more confident and share it. Customer satisfaction is priceless.

Cook with a smile, we have the solutions to accompany you.