Making the right decision when choosing your next SEO company has major consequences for your business and your bank account. The difference between a boom in organic traffic and a drop in Google rankings comes down to choosing between good and bad SEO. But with a good SEO partnership, businesses in all industries can increase sales and decrease their advertising budget while improving the user experience. Before signing a contract with a new SEO company, here are 3 tips every business owner should consider when choosing an SEO agency.

An agency that talks about it in a concrete way

SEO, the process of optimizing your website to drive organic traffic, is a difficult process, which also means it’s often misunderstood. People who claim to have special knowledge of Google’s algorithms or who play on the mystique of SEO are usually lying. On the contrary, good SEO requires a thorough understanding of how search engines work, attention to detail, and constant modification as Google’s algorithms change almost weekly.

In addition, shortcuts such as link buying, keyword stuffing and cloaking can cause search engines to demote your website. When Google’s bots find out you’re using these tools, they’ll demote your site in their rankings, which will reduce organic traffic.

Be specific about your goals and find a company that can achieve them
Whatever you do, don’t hire an SEO company with the vague goal of increasing organic traffic.” For starters, there are many types of organic traffic, which means that increased traffic does not automatically translate into increased revenue.

To avoid any ambiguity, you and your team should describe exactly what you hope to accomplish with SEO before choosing a Rouen communications agency. Are you looking to boost product sales by ranking for certain keywords? Are you struggling to reduce your website’s bounce rate or increase your conversion rate?

Whichever SEO company you choose, make sure you’re clear about the type of results you’re looking for and the services you’ll need.

Choose an SEO agency that communicates effectively

While you should have access to the tools they use to measure your KPIs – SEMRush, Google Search Console, Google Analytics – you probably don’t have the time to spend analyzing all that data. That’s why you need a team of SEO specialists working for you in terms of communication and trust building.

Remember that SEO is a process, so you could choose an SEO agency and work with that company for years. Even if you only plan to work with an outside company temporarily, achieving your organic traffic goals on your website takes time, patience and a constructive working relationship.