Faced with competition, it is essential to reference a website well so that it can appear on the first pages of search engines. It is important to optimize its visibility in order to gain traffic, therefore potential customers will continue increases.

If you plan to create or redo your company’s website, it is preferable to opt for an expired domain name that already has a rich history and notoriety. Backlinks and the history of an expired domain name will obviously bring positive impacts to your website where this expired domain corresponds to the theme and targeted keywords of your site.

But how to find an expired domain name? And how to use it effectively to take advantage of it in the seo?

Expired domain name, why?

Before getting started, the First, all essential that you need to know is the usefulness of an expired domain name on web-geek.com domain name-expires because there is also a risk of being penalized by Google. It can be used to revive it by relaunching the site abandoned by its owner while benefiting from its history, its structure on the same theme, or by relaunching it by placing links to a target site without straying from the initial theme of the site.

And finally, the expired domain can also be used for a 301 redirection to your site, in other words, you will use the links of the domain to highlight a page of your site for recurring visits.

In conclusion, the recovery of an expired domain name will be able to improve the SEO of a site by creating quality backlinks and recovering traffic.

How to choose an effective expired domain name for the seo?

To avoid Google’s penalties, which can detect incredulity on the use of an expired domain name, it is crucial to carefully choose the one that best suits to your business.

And to know the relevant effect on the SEO, it will be necessary to start by choosing the expired domain name to buy by taking into account :

• the historical theme that will determine the rank of the site on Google. This is explained by the different backlinks pointing to the domain that is already themed.
• the seniority of the domain guarantees its notoriety.
• the nature, source, and anchors of the links using computer tools such as Majestic’s Topical trust flow to study the origin of the links, the quality of the sources as well as the anchors of the links.
• the quality of the expired domain name will be evaluated with Citation Flow, in particular the different SEO metrics such as TF which will play a big role in the choice. But the ratio between the TC and the FC is also essential, it must exceed 0.8.
• But where to find expired domain names? You could find expired domain by searching the web, or by asking a specialized service like Domraider or Kifdom.