One crisis after another is disrupting the economic landscape of Philippines and the world. They highlight the importance of having a Click and Collect site to recover.

Many will be left out in the cold, either because of an administrative closure or because customers are afraid to go to a store.

With a bit of hindsight, those who have managed to digitize now will come out of this crisis. The others, it will be very complicated, especially if they do nothing.

To explain the importance of Click and Collect for your business, here is all the information that will help you in your decision to go digital.

What is Click and Collect?

To understand the concept, it is interesting to define it briefly.

The Click and Collect concept is quite simple, because it’s all in the name. Indeed, in a first step the customer clicks, then in a second step, he collects.

This second part can vary according to the structures. For the click part, all you need is a well-designed Click and Collect website which then allows the collection part to be set up.

So you have two possibilities to hand over the purchases:

• a drive,
• a hand delivery, without contact if needed.

What are the risks of not implementing Click and Collect?

Retailers have the choice not to implement a Click and Collect website. However, once the crisis is over, they risk biting their fingers.

Indeed, without the creation of a Click and Collect website, they lose turnover. If you don’t have a good presence on the Internet, you will never sell your products only by phone. Customers are smooth talkers and eventually they always go for the easy way.

Moreover, you will lose customers. They will go to a competitor who practices Click and Collect. Indeed, customers will not necessarily go to the big web platforms, because the trend is evolving and the support of small merchants in times of crisis is being established. Without an adequate site, it is impossible.

Few sales, loss of turnover, it is the debts that will accumulate. You will therefore want to cobble together a solution to limit the damage, but it is often not very stable and the vicious circle does not stop.

The only solution to break the vicious circle is the creation of a Click and Collect website. For those who are still hesitating, the following paragraphs explain why it is necessary to switch to Click and Collect.

What are the advantages for a company to have a Click and Collect site?

There are many advantages. They are of course very important in times of crisis, but these interests extend afterwards when the business is booming.

Indeed, Click and Collect is a short term solution to get through a crisis, but it is a long term evolution to develop your business.

The initiation of the digitalization of a business

This is a great interest for the future. Indeed, with the creation of ecommerce site Click and Collect you digitalize your business and you put a foot in the digital world.

You already had a showcase website, but it brings little interest. Now you open a door to a multitude of possibilities.

Products available 24/7

Even the closed store customers have access to the stock and can order.

This is a revolution for a store or an activity that has closing hours.

Indeed, after the creation of a Click and Collect site, a merchant can put on sale as many items as he wants. He can even select which items are available and which are not in stock.

Visibility is increased and sales volume is improved.

An increase in customers

Indeed, the availability described above increases considerably the number of customers compared to a store that does not practice Click and Collect.

Thus, more customers are brought to your store.

In times of crisis, regular customers continue to trust their store. In addition, new customers want to support local entrepreneurs. They turn to stores that are close to them and have a Click and Collect site.

An expanded catalog

With the creation of a Click and Collect site, the catalog is expanded. Indeed, it is possible to list more products than your stock with withdrawal times according to your future deliveries. So with more items, sales are higher. Customers do not always know that the item is not in stock because the problem is circumvented with a withdrawal time increased by a few days. This is a little trick that has proven itself.

Indeed, for a bookseller, if he knows that he has the possibility to order a book in two days. If a customer wants that book, he can offer them a pickup date accordingly. It may be a book that this customer would have bought on another platform in normal times. But since the bookseller can increase his stock virtually, this book will be purchased from the bookseller.

A better turnover

Indeed, in times of crisis, without Click and Collect, the turnover is close to zero.

With a Click and Collect website, the turnover is increased tenfold. It is not more important than outside the crisis period, that’s for sure, but it is far from zero.

Then, when the crisis is over, the Click and Collect operation continues and the turnover is inflated this time. At the end of the year, the balance is easily found.

Be as close as possible to your customers’ expectations
Click and Collect is a very powerful sales tool.

It allows you to be as close as possible to your customers’ expectations. Indeed, the Click and Collect site allows you to analyze the purchases and actions of your customers.

Moreover, it allows to establish trends and to make the proposed products evolve. By getting closer to customers’ expectations, sales are increased tenfold and everyone wins. The customer who finds what he is looking for close to his home and the seller.

Moreover, in times of crisis and confinement, Click and Collect allows to go out. You can’t imagine the number of people who order through this system to get a breath of fresh air during the day.

A new organization

The crisis offers time to develop a new sales system more sophisticated and adaptable to each situation.

The interests of the creation of a Click and Collect site are shown by seeing the success of those who have set it up between the two confinements. They work a lot and their turnover will be less impacted than those who have not yet made their digital mutation.

What are the advantages of creating a Click and Collect site?

Now that the interests have been described. Here are all the advantages for companies, stores, businesses, restaurants to have a Click and Collect site.

In times of crisis

Whether it’s during a pandemic or a crisis that could happen to us, the Click and Collect site allows to maintain an activity.

Moreover, it saves time in your sales. The store being closed, the references are easily accessible and there is no risk of stock error. Once the order has been placed, the product is simply put aside and left at the customer’s disposal on the day of his visit.

The risk of contact is zero. Thus, there is no health risk and the customers are confident.

It is also a free advertising. Indeed, a Click and Collect site improves your presence on the Web, that with all your articles and a good referencing.

Finally, the Click and Collect system sends a sign of modernity and service that customers like. They are more inclined towards this type of site.

In the classical period

It is proven that Click and Collect brings about 40% more sales.

New customers come in and old customers who use Click and Collect order and often buy an additional item in store.

It’s also time saved. In busy times, Click and Collect does not take much time. Much less than a physical customer going through the checkout. Productivity is improved and the annual balance sheet is affected.

Finally, a well-designed Click and Collect site provides additional information about the products. Customers are reassured and can come to the store with full knowledge of the facts.

Benefits for customers

Customers are also more and more attracted to stores that have created a Click and Collect site.

Indeed, by using this system they

• save time,
• don’t pay delivery fees when ordering online,
• can reserve at a distance and not move if the stock is insufficient,
• benefit from a contactless system in times of crisis.
• have a privileged relationship with their retailer thanks to the website.

Click and Collect is gaining momentum since the succession of crises, but it is not yet in its heyday.

Merchants who have created a Click and Collect site will not go back because it has been so beneficial to them.

The others must not miss this digital mutation which allows them to face the growing competition of the giants while trampling on their own ground.